If you have been following Analogue Wonderland on Social Media, you will have probably seen their exciting news of a move to a new location! But with that move comes an exciting announcement! They are opening up a MiniLab service onsite! Yes, not only will Analogue Wonderland continue to serve as a shop for all things film photography they will also now offer up developing services!
One of the most asked questions the folks at Analogue Wonderland have been asked is if they can develop their customers’ film, and since opening, that answer has been no, but the answer will soon be yes! Paul and Mary, the founders of Analogue Wonderland, have no experience with commercial labs and needed a hero to swoop in to help make that dream a reality. Enter Marina Llopis. Marina is an established and highly valued photographer. You may have seen her work through the website IFWEFILM, and she has a long career starting in Japan, starting with studies at Nagoya Visual Arts School and then working for IINO Media Pro, a commercial studio and lab in Tokyo. Marina has also worked at labs in Mallorca and Bristol. In total, she has seven years of specialist skills and experience to bring to the AW family. Marina also remains a passionate and talented film photographer and tutor, a perfect fit with the AW team.
With Marina leading the charge, the new Analogue WonderLAB hopes to bank on her wealth of experience and create a lab and space that will excel in the following three areas.
Sustainability – we will make the analogue process as environmentally friendly as possible – from start to finish – so that people know that the impact of their hobby on the wider world has been absolutely minimised.
Organisation – we want the WonderLAB to be the most efficient minilab in the world, eradicating process and logistical mistakes from the system so that folks can entrust us with their special memories with 100% confidence.
Community – we want to cultivate a hub of film photography for our local film photographers and blur the lines between commercial and home development so that anyone can choose seamlessly between processing at home or dropping their films at our door.
While there is still a lot of work, logistics, equipment and construction that needs to be done, the foundations are there, and the team at AW are looking forward to opening up the new service and would love to hear your feedback. You can email Marina with your feedback, thoughts, and ideas for the new WonderLAB, and you can follow along on the journey through the Analogue Wonderland and IFWEFILM Instagram accounts.
Alex Luyckx
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