New Color Film from Adox – COLOR Mission

New Color Film from Adox – COLOR Mission

By this point, every person out there, especially film photographers are getting tired of hearing about the discontinued film, long supply lines and color film shortages from all the major players. Plus the usual rumours, bargains, and backroom deals. How about some good news? ADOX is pleased to announce they are releasing a color film! The new product, COLOR MISSION is an ASA-200 color negative/C-41 process film stock. And they need help in making this a viable product. So rather than turning to a crowdfunding method, they’re doing it in reverse. Here at Studio C-41 we’re especially excited about this release!

Thursday, February 10th, ADOX is releasing Color Mission – a film with delicately vibrant minty greens, peachy reds, airy grain and a purpose at the core. The name is intentional: those small 35mm rolls are on a big mission to give the analogue community a beautiful product while investing in the future of film research and production, which is one of the most sophisticated challenges in the analogue industry. One batch of color films has been co-researched with and coated for ADOX by a company, which went bankrupt shortly after the first run. Now, ADOX is starting a fully independent R&D for color film, which requires significant investments. The ADOX chemical production is financing the research of new photochemistry. The Polywarmtone emulsion is helping to advance paper product development. Now, the time has come to release Color Mission – those films coated a few years ago, kept in the cool house until this moment.

All the sales profits from this product will be going specifically to film research – not chemistry, not paper emulsion – film. Realistically, a new film is not coming next year – in four years, perhaps. The supply of Color Mission will be enough for this time, and possibly a bit longer. The ADOX team is excited to be starting a journey to a completely new product for the analogue community, while already making a unique color film available for their amazing supporters. Color Mission is available starting Thursday, February 10th, at the Fotoimpex store (with worldwide delivery), and can be pre-ordered here:  https://www.fotoimpex.com/films/adox-color-mission-200.html

ADOX is the world’s oldest manufacturer of photochemical products, with a history dating back to 1860. In the midst of the analogue market crash, in 2003, ADOX was the first company to be brought back to life with an irrational belief in the future of film. A production line of rescued machines from bankrupt Konica, Forte and Agfa factories was put together, and many recipes were saved too. Almost two decades later, the new ADOX is operating in Germany and Switzerland, producing chemistry, b&w film, liquid photo emulsion and gelatin filters. Much of the photochemical production is based on the original Agfa recipes and legacy, like Rodinal, Neutol and MCC. All latest releases got an eco- and consumer-friendly spin, like dust-free powders or a reversal kit with a non-hazardous bleach.

Alex Luyckx

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